How important is it that 3/4 of our work is from past clients when it comes to new customers?

Having 3/4 of your work coming from past clients is extremely important when it comes to acquiring new customers. This is because having a high percentage of repeat business and referrals from past clients is a strong indicator of customer satisfaction, trust, and reliability.

When potential customers are looking for an electrician, they are likely to rely on recommendations and reviews from past clients to determine the quality and reliability of your services. If much of your business comes from past clients, it sends a clear message that you have a proven track record of delivering quality work, communicating effectively, and satisfying customers.

Additionally, having a high percentage of repeat business and referrals from past clients can help differentiate us from other electricians who may not have the same level of customer loyalty and satisfaction. This helps stand out in a crowded market and win new customers who are looking for an experienced and reliable electrical contractor.

Overall, having a strong base of repeat clients and referrals from past customers is a critical factor in acquiring new customers and growing your business over time. It demonstrates our commitment to providing high-quality work and exceptional customer service, which helps us build trust, credibility, and a positive reputation in the industry.